Esto es lo que dicen respecto al punto 1:
"1- Support gamers, conventions, and tournaments, primarily through well-developed rules and supporting competitive play. Despite GW's desire for Warhammer to be a "Beer and Pretzels" game that is simply a reason to buy and collect GW miniatures, gamers want a system that can be used for competitive play as well. Just because this is supported does not mean that fun, narrative driven relaxed play is not possible. Appeal to both sides of the gaming community, not just the one you want to more. Tournament play alone should not be the only option, but it should still be a viable option. As far as supporting organizers, tournaments and convetions goes, your company cannot interface directly with the small group playing a campaign in their homes. It can with the 100+ players at a tournament or independent retailer event. Doing so will improve your corporate image, impassion your playerbase and ultimately encourage the playing or your game which directly correlates to the sale of your miniatures. All of this means sponsoring/participating in independent events, releasing fairly balanced, well play tested rule sets, and timely FAQs which address the issues players are encountering. The relaxed narrative players will appreciate these clearer and improved rules just as much as the cut-throat tournament gamer. Develop new rules with both styles of play in mind, and if they can not agree, decide on a case by case basis if that particular rule should be more subject to fair play or the proverbial "rule of cool". And if you wish to encourage a relaxed form of play alongside tournament play while still reaching out to players, the old global campaigns and campaign supplements can foster this and provide gaming groups with a fun alternative to tournaments and competitions.